Cadbury brought festive joy with its interactive Secret Santa campaign, blending tradition with modern tech to spread Christmas cheer. Over 200 DOOH posters across the UK transformed into virtual "Postal Services," where people could scan QR codes to send free Cadbury chocolate bars anonymously to loved ones.
For added inclusivity, static posters in non-digital areas featured augmented reality elements, ensuring everyone could join the fun. The campaign’s magic resonated nationwide, resulting in 278,643 QR code scans and 149,789 Secret Santa deliveries, cementing its place as one of the most innovative and heartwarming Christmas campaigns of the year.
WEBSITE UI DIRECTION
SOCIAL + DOOH DIRECTION
DESIGN & ANIMATION DIRECTION
PRODUCTION VFX SUPERVISOR (for digital content)
This set of TFL creative deliverables spanned multiple channels, including DOOH, social media, and digital display, as part of a bold and vibrant campaign. Which was aimed at promoting safer travel on the London Underground.
DESIGN & ANIMATION
The Big Win Win by Cadbury celebrated local corner shops as unsung heroes of the UK, recognising their vital role in communities. The campaign emphasised generosity and connection, spotlighting Cadbury's core chocolate bars and the concept of 'winning together.'
Bold, engaging packaging and point-of-sale materials featured a fist bump symbolising partnership between consumers and shopkeepers. Dynamic, location-specific ads directed customers to nearby participating stores, adding a personal touch to the initiative.
The campaign saw 78,317 entries in the UK, with 92 winners (a 0.1% success rate), and 23,436 entries in ROI, yielding 58 winners (a 0.25% success rate). ROI also drove significantly more website traffic, with 121,319 visits compared to 58,927 in the UK.
WEBSITE UI DIRECTION
DESIGN & ANIMATION DIRECTION
Kenco, established in 1923, has grown into a global coffee icon. In Australia, Kenco Gold Instant Coffee takes the form of Moccona.
The challenge? Update a suite of DOOH deliverables featuring an animated Moccona jar by swapping it with Kenco’s signature glass jar. The catch? No 3D model of the famous Kenco jar existed. And so working with the team modelled and crafted a photorealistic,
fully functional 3D jar.
DESIGN & ANIMATION DIRECTION
Kia has experienced significant growth in the UK automotive market, achieving a 6.1% market share with over 90,000 units sold year-to-date, positioning it as the fourth best-selling brand in the country.
Notably, the Kia Sportage has become the UK's best-selling car in 2024, with 37,582 units sold year-to-date. Despite this success, Kia's homepage lacked alignment with its brand approach and needed updating to reflect its prominent position in the British car market.
WEBSITE UI DIRECTION
Promoting the O2 Winter Sale with Bubl, the now-iconic O2 robot, through engaging storytelling across a variety of formats, including DOOH, DRTV, and digital display.
DESIGN & ANIMATION DIRECTION
Multiple DOOH, Social and Display deliverables in support of a huge, vibrant, TFL campaign. Drawing attention to the real people that take the London Underground.
DESIGN & ANIMATION
The Walkers Crisps "No Walkers, No Game" campaign, featuring football legends David Beckham and Thierry Henry, promoted Walkers' sponsorship of the 2024 UEFA Champions League Final. The campaign included extensive Digital Out-Of-Home (DOOH) elements.
The standout DOOH activation was a 3D anamorphic display on London's Piccadilly Lights, showing Beckham and Henry. This activation was part of a broader multi-channel push that included TV, digital, social media, and print,
CREATIVE & DESIGN
VFX SUERVISION
TO CELEBRATE THE 40TH BIRTHDAY OF THE BMW 3 SERIES A TRIBUTE WAS CREATED TO THE ICONIC CAR. BELOW IS THE CUSTOM DESIGNED ANIMATION FOR THE MOTION@WATERLOO SCREEN.
ANIMATION
ART DIRECTION
DESIGN
Whilst at Brandwidth I was involved in the site-design of Collecting Car’s . A European specialist online auction platform devoted to cars and automobilia. Collecting Cars is the only specialist online auction platform of its kind to source consignments from across Europe and to market cars throughout the continent.
DESIGN
DESIGNING AND ANIMATING SIMPLE YET EFFECTIVE TYPOGRAPHIC LAYOUTS FOR A SERIES OF BY SAINSBURY'S TV COMMERCIALS.
ANIMATION
ART DIRECTION
DESIGN
Whilst at Brandwidth I was involved in a concept development of the Pink Floyd website. The inspirational super-group have made an indelible mark on the world of music and want their legacy to continue for generations to come.
The site allows users to navigate in almost any direction. They can discover the band in their own way. Be it from a famous quote, a lyric, an historical headline etc. A diverse way to navigate a diverse group.
CREATIVE
UI + UX
Working closely with Writer / Director Clare Macdonald I helped create the branding for her latest project - Bleachers. A soon to be aired series on YouTube.
BRANDING
DESIGN & ART DIRECTION
A CUSTOM SHOOT FOR THE UNIQUE MOTION@WATERLOO. SHOOTING DOOBIE THE DOG FOR THIS POST OFFICE CAMPAIGN OBVIOUSLY RAISED IT'S ISSUES...ALL BE IT FUN ONES!
ART DIRECTION
ANIMATION
DESIGN
PRODUCTION
SINCE CAMPAIGN LAUNCH, SPORT ENGLAND'S SOCIAL MEDIA COMMUNITY HAS GROWN TO 432,000. EVERY DAY MORE WOMEN AND GIRLS ASK TO GET INVOLVED WITH THE CAMPAIGN. IN RESPONSE, A WEB APP WAS CREATED, WHICH ENABLES WOMEN TO UPLOAD THEIR OWN EXERCISE PICTURE, ADD A THIS GIRL CAN MANTRA SUCH AS “HOT AND NOT BOTHERED” AND LOGO. SINCE LAUNCHING THERE HAVE BEEN OVER 14,000 UPLOADS, A SELECTION OF WHICH HAVE BEEN USED ON THIS GIRL CAN SOCIAL CHANNELS, IN LOCALISED DIGITAL OUT OF HOME AND FOR PR TO INSPIRE OTHERS TO BECOME ACTIVE.
THISGIRLCAN.CO.UK / APP LINK
DESIGN & ART DIRECTION
A fun project with a serious message. Creating sweet, sometimes cheeky, animated gifs for Vaillant. Who are supporting Movember 2018.
ANIMATION
DESIGN & ART DIRECTION
Design and animating the communications collateral for a new webcast series by Publicis Sapient – NOW TO NEXT. Which focused on how the digital advancements of 2020 will impact every single Australian consumer, citizen & employee.
DESIGN & ART DIRECTION
BRANDING
ANIMATION
DESIGN & ART DIRECTION
A simple, yet effective, social campaign highlighting Publicis Sapient’s unique insights into successful digital transformation & consultancy. Especially regarding the unprecedented situation we find ourselves in - the global pandemic.
CREATIVE & DESIGN
THE BRIEF WAS TO CREATE, DESIGN AND PRODUCE THREE VIDEOS FOR SAINSBURY'S THAT WOULD BE POSTED ON INSTAGRAM. THE ORIGINAL PRESS WORK HAD CENTRAL PRODUCT PLACEMENTS WITH SMALL TOY CHARACTERS ADORNING THEM. IT WAS A NATURAL PROGRESSION TO BRING THESE TO LIFE THROUGH STOP-MOTION ANIMATION. THEY WEREN'T TO BE OVER-PRODUCED AND TOO POLISHED AS THIS WOULD HELP RETAIN THE CHARM THAT IS NEEDED FOR THE FORMAT. THERE WAS ALSO FURTHER OPPORTUNITY TO USE SOUND DESIGN TO ENHANCE THE FUN NATURE OF THE ANIMATION.
ANIMATION
ART DIRECTION
DESIGN
PRODUCTION
Working at Amazon’s dedicated creative facility, and closely with animation collective Cookie Studio, I helped produce a series of short animations for both TV and social media. Here are a selection of the spots that went out.
DESIGN & ANIMATION
Saudi Aramco, officially the Saudi Arabian Oil Company, is a Saudi Arabian national petroleum and natural gas company. They are moving into a new area of commerce, a more B2C business. Landor, in collaboration with Fitch, was asked to concept some creative explorations. Here are some concept examples.
DESIGN & CREATIVE
The Money Advice Service (MAS) is the largest single funder of debt advice in the UK. They aim to help people avoid getting into unmanageable debt but, for those who do, they fund the provision of free debt advice.
Saving is something that a lot of people find very difficult to do. However through extensive research, which included substantial persona profiling, we devised a system that would allow users to create an emotional connection to saving and establish that it is possible to save with structured guidance and support.
Through a series of strategic question it would be possible establish your own personal Grand Plan.
Sadly due to a government funding cut it meant the site, app and supporting comms never came to fruition. At the time Monzo, Revolut, Sterling bank were all very much in their infancy and our thinking behind this service was particularly advanced. With some saving techniques still not being used by current FinTechs.
Here are a selection of designs and links to UX layouts.
CREATIVE
DESIGN & ART DIRECTION
UX & STRATEGY
Whilst at Landor I was involved in a full customer-experience project to help rebrand Saudia Airlines. Amongst the many creative explorations, here are a selection of concepts of potential OOH and plane livery designs.
DESIGN & CREATIVE
Grow Wild (GW) is the national outreach initiative of the Royal Botanic Gardens, Kew The programme takes Kew’s message outside the walls of our two botanic gardens, reaching new and different audiences.
Working closely with GW we produced a selection of small social animations in support of the initiative. Here is one of them.
ANIMATION
DESIGN & ART DIRECTION
Chemogenomix is a bio-chemical company specialising in bioinformatics, structural biology and chemogenomics disciplines. We license world class software on behalf of renowned academic research groups and also offer contract research and consultancy services.
The brief was to create a piece of branding which conveyed the complexities of bioinformatics in a simple, clean way.
DESIGN & ART DIRECTION
BRANDING
MarcoPolo inspires children to become explorers and life long learners. Through, subscription based games, learning is more of an adventure than a chore - filled with the thrills and joys of discovery.
Working closely with the illustrators it was a case of creating a series of social media posts and developing the brand.
DESIGN & ART DIRECTION
BRANDING
ANIMATION
An outline of Big Change’s thinking around an optimistic vision of young people should be supported. It's intention is to provoke inspiration, thoughts, and discussion for those taking part in our STRIVE 2018 Challenge. Which raises funds for Big Change projects. Here are some pages selected from the final booklet.
DESIGN & ART DIRECTION
AN EXTENSIVE AMOUNT OF KEYING, GRADING, CLEAN-UP AND GENERAL COMPOSTING FOR THE LATEST HTC HANDSET.
DESIGN & ART DIRECTION
COMPOSITING
A small, yet successful, audiology practice based in Sussex required some simple, effective branding on a budget. With continuing marketing support, the practice grows year on year.
DESIGN & ART DIRECTION
BRANDING
WITH THE SUPPORT AND POWER OF THE BIG ISSUE, HOMELESS PEOPLE WERE EMPOWERED WITH THE SKILLS, EQUIPMENT AND SPECIALITY BEANS THEY NEED TO BECOME FULLY-FLEDGED BARISTAS. SO THEY CAN SERVE COFFEE THAT TASTES GOOD, AND DOES GOOD TOO. WITH THE BRANDING AND DESIGN BY JESSICA LOVE.
CHANGEPLEASE.ORG
DESIGN DIRECTION
FULL REDESIGN OF THE GRANTS WHISKY WEBSITE.
DESIGN & ART DIRECTION
DESIGN AND ANIMATE A SOCIAL PIECE FOR OLD MOUT CIDER’S FACEBOOK PAGE.
ART DIRECTION
DESIGN
ANIMATION
A SELECTION OF SHORT, EYE-CATCHING ANIMATIONS POSTED ON INSTAGRAM.
DESIGN & ART DIRECTION
ANIMATION
USING A SIMPLE MASKING TECHNIQUE TO CREATE A CLEVER OPTICAL ILLUSION. THIS HELPS AMPLIFY THE MAGNIFICENCE OF THE NEW BMW M4 GTS.
ANIMATION
ART DIRECTION
DESIGN
TO MARK THE SWITCH ON OF ONE OF THE UK’S MOST ICONIC LANDMARKS, THE FAMOUS PICCADILLY LIGHTS WILL BE POWERED THROUGH THE GIFT OF COLOUR. SINCE JANUARY, THE PICCADILLY LIGHTS HAVE BEEN SWITCHED OFF. SPONSORSHIP AND SOCIAL SUPPORT WILL POWER THEM BACK ON IN THE AUTUMN. EVERY COLOUR SPONSORED WILL HELP BUILD A GLOBAL PATCHWORK ON THE BIG SCREEN. THIS WILL HELP BANARDO’S CONTINUE TRANSFORMING CHILDREN’S LIVES ACROSS THE COUNTRY.
https://piccadillyon.london #PiccadillyOn
ART DIRECTION
DESIGN
ANIMATION
A SIMPLE, RESPONSIVE, INTERAMIM SITE FOR DASCOIN. COMBINING THE FEATURES OF EXISTING MONEY WITH THE BENEFITS OF EMERGING DIGITAL CURRENCIES. DASCOIN HAVE CREATED THE FORST MAINSTREAM DIGITAL CURRENCY.
dascoin.com
ART DIRECTION
DESIGN
ANIMATION
FromHereOn (FHO) is a business design consultancy working with BT to transform their IT services. The ambition is to create an evolving roadmap of services, aligned with BT’s business strategy and values, that are usable, useful, desirable and effective. The service design field guide was a key deliverable of the programme. It describes the principles, tools and techniques available to steer project teams through the service design process.
As Senior Creative Designer (alongside John Wood), my role was to structure the Field Guide, set the tone of voice and research, write and edit large sections of the guide, commissioning content from subject matter experts - service designers and business architects - within FHO. Together with my visual design colleagues, I helped develop the visual concept and storyboard the guide. I also produced an accompanying glossary.
The project has also been named as a finalist at the Service Design Awards 2018
DESIGN & ART DIRECTION
ZUMBA IS ALL ABOUT STICKING UP A MIDDLE FINGER TO JANUARY, TO DULL DIETS AND COLD WET RUNS, AND CHOOSING FUN INSTEAD. TO RUN ALONG SIDE A TVC A SUPPORTING GIF GENERATOR WEB APP WAS BUILT TO DRIVE ENGAGEMENT AND REACH MORE TARGET AUDIENCE. FANS AND INSTRUCTORS WERE ABLE TO CREATE THEIR OWN CUSTOMISABLE ‘LESS JANUARY, MORE ZUMBA’ GIFS. USERS COULD PICK THEIR FAVOURITE ZUMBA VIDEOS AND CUSTOMISE A MESSAGE AND PHOTO, BEFORE SHARING ON TWITTER AND FACEBOOK.
DESIGN DIRECTION
WALPOLE IS A NOT-FOR-PROFIT ORGANISATION WHO EXISTS TO DEVELOP, PROMOTE AND PROTECT THE BRITISH LUXURY INDUSTRY BOTH AT HOME AND ABROAD. WALPOLE RELEASE A YEARBOOK TO SHOWCASE THE LUXURY BRANDS THEY REPRESENT. LEAGAS DELANEY WAS TASKED WITH CREATING A SUITABLE FRONT COVER FOR THE PUBLICATION.
ART DIRECTION
DESIGN
PHOTOGRAPHY
DESIGN AND ANIMATING AN ONLINE PIECE EXPLAINING HEALTH INSIRANCE FOR COMPARE THE MARKET AUSTRALIA.
ANIMATION
ART DIRECTION
DESIGN
UTILISING SNAPCHAT THE AIM WAS TO BRING TO LIFE A NEW RANGE OF HAVAIANA’S. SIMPLE ANIMATIONS WHICH AREN’T TOO ‘IN YOUR FACE’ BUT STILL CAPTURE THE VIBRANCY, CULTURE AND ESSENCE OF THE FAMOUS BRAZILIAN FLIP-FLOP.
ANIMATION
ART DIRECTION
DESIGN
WORKING WITH AMAZING ILLUSTRATIONS, BY BRAZILIAN ARTIST - FERNANDO VOLKEN TOGNI - THE BRIEF WAS TO BEING THEM TO LIFE. THE MAIN OBJECTIVE WAS TO ACHIEVE AN ANIMATION STYLE THAT WAS SIMPLE BUT AT THE SAME TIME ENABLE VIEWERS TO DISCOVER SOMETHING NEW WHENEVER THEY SAW IT.
ANIMATION & ART DIRECTION
WITH THE NEW UPDATE TO THE BMW I3 AND UTILISING THE NEW FACEBOOK CAROUSEL PLATFORM IT WAS POSSIBLE TO EFFICIENTLY, YET CREATIVELY, DELIVER ALL THE KEY INFORMATION.
BECOMEELECTRIC.CO.UK
ART DIRECTION
DESIGN
THE NEW 7 SERIES IS THE EMBODIMENT OF BMW’S VISION OF LUXURY. THE CAMPAIGN CELEBRATES THE CAR’S STATE-OF-THE-ART DESIGN AND TECHNOLOGY, THIS IS ‘THE MOST INNOVATIVE CAR IN ITS CLASS’: LUXURY, TURBO-CHARGED WITH INNOVATION! BELOW SHOWS THE CUSTOM APPLE IAD AND THE DOOH EXECUTIONS.
ANIMATION
ART DIRECTION
DESIGN
A CONCEPT DESIGN AND ANIMATION BRIEF TO CREATE A SEQUENCE THAT CAPTURES THE ESSENCE OF THE FOOT LOCKER STRIPER CHARACTER WHILST SIMULTANEOUSLY REVEALING A NEW SUB BRAND.
ANIMATION
ART DIRECTION
DESIGN
THE NEW MERCEDES C-CLASS WAS LAUNCHED WITH A STRONG TV & PRESS PRESENCE. THE CLIENT WANTED TO EXPAND THE COVERAGE WITH SOME STRATEGICALLY PLACED DIGITAL OUTDOOR. THE HUGE 'MOTION@WATERLOO' SCREEN BY JCDECAUX WAS ONE OF THE MORE STRIKING PLACEMENTS. USING THE TVC AS A GUIDE A NEW EDIT AND CREATED.THIS MEANT REGRADING AND ANIMATING ALL THE FOOTAGE. DUE TO THE UNIQUE DIMENSIONS OF THE SPACE A NUMBER OF ISSUES PRESENTED THEMSELVES. HOWEVER A STRIKING PIECE WAS DESIGNED WHICH SUPERBLY COMPLIMENTS THE MORE TRADITIONAL MEDIA ELEMENTS.
CLICK HERE TO SEE THE CASE STUDY OF THE LAUNCH EVENT AT LONDON'S WATERLOO STATION.
ANIMATION
ART DIRECTION
DESIGN
A SUMMER TELEVISION COMMERCIAL TO HELP SPREAD THE WORD OF STARBUCKS NEW CHILLED CAFFEINATED DRINK
ANIMATION
ART DIRECTION
DESIGN
WORKING CLOSELY WITH XBOX, WE PRODUCED AN INTERACTIVE PIECE OF VIDEO TO BE USED WITH THE KINETIC INTERFACE. THIS WAS TO SUPPORT THE TVC, PRINT MEDIA. THE TYPOGRAPHY HAD TO BE DESIGNED WITH EACH ROOM AND CHARACTER PERSONALITY IN MIND. THERE WAS ALSO AN EXTENSIVE COLLECTION OF DIGITAL BANNER ADS.
ANIMATION
ART DIRECTION
DESIGN
AFTER A SUCCESSFUL SHOOT IN TAHITI USING THE AMAZING HIGH-SPEED PHANTOM FLEX AND SONY FS700E CAMERAS THE REQUIREMENTS WERE TO DESIGN A TWENTY SECOND TVC AND A PIECE FOR DIGITAL OUTDOOR. USING THE WONDERFULLY DETAILED FOOTAGE, BOTH SPOTS HAD TO CAPTURE THE ESSENCE OF GUINNESS. BOTH FOR A TVC AND SEVERAL DOOH PLACEMENTS.
ANIMATION
ART DIRECTION
DESIGN
WORKING CLOSELY WITH THE DIRECTOR AND EDITOR THE BRIEF WAS QUITE SIMPLE - REPLACE AND INSERT NEW PACKS INTO THE EDIT. A STRAIGHT FORWARD BRIEF THAT HAD A NUMBER CHALLENGES. BELOW ARE FOUR INDIVIDUAL SHOT BREAKDOWNS FOLLOWED BY THE FINAL TVC.
COMPOSITING
THE LAUNCH OF THE BT SPORT CAMPAIGN WAS A MASSIVE UNDERTAKING. WITH VIRTUALLY ALL MEDIA SPACES COVERED. HERE'S AN EXAMPLE OF THE DOOH.
ANIMATION
ART DIRECTION
DESIGN
COMPOSITING
A YOUNG BOY CALLS HOME EAGERLY RECOUNTING HIS ADVENTURES IN THE BIG CITY TO HIS MOTHER. BUT WHILST AT FIRST HE IS BRIMMING WITH EXCITEMENT, HE QUICKLY LOSES ENTHUSIASM AND IT GRADUALLY BECOMES APPARENT THAT ALL ISN’T QUITE AS IT SEEMS.
CINEMATOGRAPHY
PRODUCTION
THIS WAS ONE OF STARBUCKS FIRST EVER CINEMA COMMERCIALS. WORKING VERY CLOSELY WITH COPYWRITER TIM RILEY, DETAILED STORYBOARDS WERE DESIGNED. THOSE DESIGNS WERE THEN ANIMATED IN A 'KINETIC TYPE', MOTION GRAPHIC STYLE. AS A RESULT OF IT'S SUCCESS, BOTH IN CINEMAS AND WITH THE CLIENT, FURTHER SPOTS WERE DESIGNED IN A SIMILAR STYLE FOR DOOH.
ANIMATION
ART DIRECTION
DESIGN
A COMPOSITING PROJECT INVOLVING CREATING A 3D DISCS TO SEAMLESSLY FIT INTO A SUPPLIED PIECE OF FOOTAGE. BELOW IS SHOT BREAKDOWN AND FULL TVC.
3D
COMPOSITING
GRADING
SNOOP DOGG, OR SNOOP LION AS HE'D NOW LIKE TO BE KNOWN, HAS PARTNERED UP WITH ADIDAS AND FOOTLOCKER TO PROMOTE A NEW RANGE OF PRODUCTS. TO ACCOMPANY THE TVC AN EXTENSIVE DIGITAL DESIGN BRIEF WAS UNDERTAKEN. THIS WAS TO COVER ALL THE USUAL SOCIAL MEDIA SPOTS PLUS THE MAIN FOOTLOCKER HOMEPAGE.
DESIGN
"YOU'RE NOT YOU WHEN YOU'RE HUNGRY" THE PHRASE SYNONYMOUS WITH SNICKERS. THE BRIEF WAS TO CREATE A LOGO AND OTHER GRAPHICS TO SUPPORT THE PRODUCTION.
ANIMATION
ART DIRECTION
3D
DESIGN
TO COINCIDE WITH THE A TV AND PRINT CAMPAIGNS THERE WAS A SUBSTANTIAL ONLINE PRESENCE. EXECUTIONS INCLUDED A DESIGNS FOR A YAHOO TAKEOVER, A MAIN SITE AND FACEBOOK.
DESIGN & ART DIRECTION
THE CAMPAIGN FOLLOWS THE MARIACHI DORITOS BAND AS IT BRINGS MEXICAN FUN TO HOUSE PARTIES BY PERFORMING BRITISH POP CLASSICS SUCH AS DON’T YOU WANT ME BY THE HUMAN LEAGUE. A FULL SPAN OF DIGITAL DESIGN WAS UNDERTAKEN. INCLUDING FACEBOOK, YOUTUBE, SPOTIFY ETC...
DESIGN & ART DIRECTION
A BRIEF TO DESIGN A FACEBOOK, YOUTUBE AND MAIN SITE CONTENT TO SUPPORT A RANGE OF EXECUTIONS ACROSS PRESS AND TV CAMPAIGN.
DESIGN & ART DIRECTION
THE BRIEF WAS TO DESIGN A NEW TAKE ON A CHRISTMAS CLASSIC. THE KIDSCRACKER IS PACKED FULL OF THE USUAL FAVOURITES: HATS, JOKES AND TOYS. SHARE PHOTOS OF YOURSELF IN YOUR CHRISTMAS CROWN. DON'T FORGET TO MAKE SURE YOU TURN ON YOUR SOUND, COMEDY DUO PETER SERAFINOWICZ AND SARAH ALEXANDER HAVE ADDED THEIR TOUCH TO THE JOKES. THE TOYS ARE FUN FOR THE LITTLE ONES AS WELL AS THE BIG KIDS. IMPORTANTLY THIS APP ALSO GIVES YOU THE CHANCE TO SHARE YOUR CHRISTMAS JOY BY TEXTING A DONATION OF £5 TO THE KIDS COMPANY CHARITY.
DESIGN & ART DIRECTION
A GREEN-SCREEN SHOT BREAKDOWN FROM A SAINSBURY'S CHRISTMAS TV COMMERCIAL. THIS ESTABLISHING SHOT REQUIRED KEYING WITH A BACKGROUND REPLACEMENT.
COMPOSITING
